WWE ‘Smackdown’ Finds New Home — Thursday Nights On Syfy


Nov. 6 2014, Published 12:47 p.m. ET

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If your New Year’s Resolution for 2015 involves livening up your weeknights – look no further than WWE programming this winter.

Beginning January 15th, Syfy will be airing SmackDown, the second longest-running weekly episodic program in U.S. television history, every Thursday at 8pm/ET.

Though it’s the end of an era for Friday Night Smackdown, the move was an easy decision according to Syfy and may even attract a younger audience as a result.

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"Quite simply, more young men watch television on Thursday night than on Fridays,” said Michael Engleman, Executive Vice President, Marketing, Digital and Global Brand Strategy, Syfy. “Among Men 18-49, PUTS are 15 percent higher compared to Fridays, expanding the potential audience for SmackDown. Since the majority of broadcast programming skews female, we're also using Thursday nights to counter program."

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In the last 15 years, Smackdown has grown extensively, reaching seven countries including the United States, Canada, the United Kingdom, Iraq, Japan, Italy and Mexico. Its loyal fanbase has led to great success, broadcasting 170 different venues, in 148 cities and towns. What can we say? People need to see their Divas in the ring! Time to pin down your Thursday nights wrestling maniacs, you’re in for a treat.

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