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Is Rachel Going Out Of Style? Zoe's Reality Show Tanking In The Ratings

Rachel Zoe

Mar. 21 2013, Updated 6:33 a.m. ET

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Bravo may need a drastic makeover of their own when it comes to their Wednesday night style-centric programing -- as their current line up is tanking in the ratings, RadarOnline.com is exclusively reporting.

Rachel Zoe's once ragingly popular show, The Rachel Zoe Project is in a downwards free fall during its fifth season, losing near on 40 percent in the lucrative 18-49 demographic.

According to Bravo Ratings, the uber skinny stylist's show had an audience at the start of the season of 850,000 -- but by week two had nosedived to 651,000.

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"So far this season The Rachel Zoe Project is trending down –30.32% for total audience and a larger –36.36% in the important 18 to 49 year old demo," the blog reports.

Meanwhile, Zoe's former assistant turned reality show adversary, Brad Goreski, isn't faring much better than his ex-employer when it comes to viewer popularity — his show, It's A Brad, Brad World is in a ratings free fall also. The show, now in its sophomore season, suffered a near 30 percent drop in viewers from the first to the second episode.

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