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Swag Suites At Sundance: Who Got What

Jan. 29 2010, Published 1:40 p.m. ET

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The Sundance Film Festival wouldn’t be complete without the swag suites, where the stars stock up on free gear and goodies. As the celebrities depart from snowy Park City loaded with new products and toys, let’s break down who took what home.

Bill Murrays Snowy Hookup

At the Talent Resources Sky Suite, Jon Gosselin picked up an AMC Theatres Premiere pass, valid for two movie passes a day for a full year, some UrbanEars headphones, Axe shower gel and fragrances and Perky Jerky – beef jerky infused with guarana for energy – which was likened to eating a beef flavored can of Redbull, by one of their marketing executives. But not all celebs thru the door were as greedy: Runaways stars Dakota Fanning and Kristen Stewart skipped most of the booths and instead signed a limited edition Burton snowboard, which will later be auctioned off for the American Red Cross to help support relief efforts in Haiti.

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Kristen Stewart Smoking At Sundance

At the Fred Segal Fun lounge, stars like Jessica Alba and Marisa Tomei went to great lengths to avoid the public. “Jessica came after the suite closed,” a spy shared with “She didn’t want to deal with the media or the crowds, so she showed up very late and modestly pulled only two bags of stuff” from vendors such as Charlotte Ronson. Tomei “really wanted her swag, but hid in a corner and sent her assistant to pull Emu boots and jewelry and bring them to her to try on. “She kept peeking her head around the corner to tell her assistant which vendors to go to next,” said our witness. Lil John and his entourage were the opposite; they stayed for two hours, picked up hoodies and jackets from Parish Nation and KR3W, and even did shots at the bar.

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Above TAO Lounge at The Lift, the Lia Sophia gifting suite loaded up stars like America Ferrera, Edie Falco and Shane West with jewelry, Diesel watches and sunglasses and Under Armor jackets and hats. “America didn’t want to take pictures with most of the products,” laughed our spy. “She’d look to her publicist who would politely say that America couldn’t be shot with her swag.” Pregnant Amanda Peet wasn’t feeling very photogenic either when she dropped by the Conair Styling Suite to pick up a bag of hair products and dryers.

Dakota Fanning
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The best spot for free stuff? The MySpace café at The Lift which fed anyone with a pass for free. But they also allow fans to gather right outside the diner’s doors and “Holy Rollers” star Justin Bartha encountered some brazen fans after a meal there. Bartha, who dates Ashley Olsen, was asked by one loitering admirer, “Can I date your girlfriend’s sister?” to which he laughed and said “No!"



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