NERF Celebrates Ruby Anniversary With Elite New Game

This ain't your granddaddy's Nerf: To celebrate the line's 40th anniversary, the company has released NERF "N-Strike" Elite, a souped-up version of last year's top-selling Wii game NERF "N-Strike."

Hasbro's Mark Blecher said the new game is fitting of the epic milestone it represents.

"The launch of NERF "N-Strike" Elite is the perfect way to round out the 40th anniversary of the powerhouse NERF brand," Blecher said. "EA and Hasbro continue to push the boundaries in terms of re-imagining the NERF experience for the digital consumer and together, we've integrated accessories inspired by the NERF toy line to deliver an amazing 3-in-1 bundle that will be a big hit with boys this holiday season."

Chip Lange, GM/VP of EA's Hasbro Division, said the expanded features on the game makes it one of the must-haves on any gamers' Christmas wish list.

"There were high expectations for NERF 'N-Strike' Elite from consumers and retailers based on last year's game success so we upped the ante across every facet of the experience," he said. "NERF 'N-Strike' Elite delivers even deeper gameplay and customization elements, unlocks a new arsenal of blasters, and serves up high adrenaline missions for action seekers of all ages; in addition to the blaster, we added another accessory to the bundle -- a decoder lens which adds a new layer of immersive and interactive NERF game play."