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Launch My Line Coming To Bravo

Aug. 1 2009, Published 8:35 a.m. ET

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They may act like they don’t care but have you noticed that Bravo just can’t get over losing Project Runway, their premiere fashion series, to Lifetime? They just wrapped The Fashion Show that basically was Project Runway 2. But now comes their latest reality show competition with somewhat of a fresh take on would be designers trying to make their mark with Launch My Line. It premieres on Wednesday, September 16th at 10pm and the concept is simple. Ten professionals who’ve always dreamed of having their own clothing line are paired with ten established fashion designers to help them make their couture dreams come true. At the end of every episode, the team will have their looks featured on the runway and judged by a live studio audience. In the end, the winning professional will have their clothing line launched and their expert designer, who mentored them along way, will receive $50,000.

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We like the instant gratification the viewers and designers get with the fashion lines going straight into stores. But, Project Runway starts airing on Thursday’s at 10pm starting on August 20th—so, we wonder which show will generate the most buzz. Launch My Line is hosted by twin brothers Dean and Dan Caten of DSQUARED2. We’re not so sure that even with double the star power that they’ll outshine Heidi Klum. You know Heidi says—one day you’re in and the next you’re out—so we’re curious to see if Bravo can keep up with Heidi and her crew!



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