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Kim Kardashian’s Blonde Ambition!

Aug. 10 2009, Published 10:05 a.m. ET

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Reality TV vixen Kim Kardashian showed off her new lighter locks at the 2009 Teen Choice Awards in Los Angeles Sunday, and we like it!

This isn’t the first time Kim has gone blondish. In April, Kim also showed off a similar hairstyle, but later admitted in her blog that it was actually a wig.

On her official website Sunday, Kim said: “This time it’s for real, guys! I went blonde!!! I had been considering it ever since I wore that blonde wig, and I just decided to go for it!! What do you think? I am really loving it! I’m debuting my new look at the Teen Choice Awards tonight! Can’t wait to hit the red carpet as a blonde!”

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Kim -- who recently split with boyfriend Reggie Bush (running back for the New Orleans Saints) -- isn’t the only celeb to dip into the peroxide pool recently.

Last week, both Lindsay Lohan and Britney Spears also changed their haircolor to blonde.

Click here for Teen Choice Awards Fashion Winners & Losers

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