Joe Francis is in hot, hot water. The LA County Sheriffs Department are looking to talk to the Girls Gone Wild entrepreneur following an alleged attack on Brody Jenner's 2008 Playmate of the year girlfriend, Jayde Nicole early Friday morning.
According to an eyewitness Francis "flipped out" and attacked Nicole in full view of the club.
"He flipped out," the eyewitness tells RadarOnline.com."He was punching her in the face, and then when she fell to the ground he was kicking her with all his force."
"It was insane. People were screaming and Joe's friends were trying to pull him off her, but he wouldn't stop."
"A friend of Jayde's tried to stop Joe but he ended up hitting her too. Brody started to wade in but security were there at that point and pulled the two apart and threw them out of the club."
"Poor Jade was crying her eyes out and was obviously in a lot of pain, it was terrible.
While the eyewitness has seen Francis "lose his temper before", it was "never to this extent, and never towards a girl."
Meanwhile a spokesperson for the club tells RadarOnline.com, "It is Guys and Dolls policy not to comment on incidents being handled by the police department."
"We trust that this situation will be resolved both swiftly and privately."