The Ultimate Fighting Championship and American Media Inc., both leaders in respective fields, have joined forces in releasing their official UFC magazine, which is currently on sale at newsstands.
"When you combine UFC, great stories about its fighters and put practical information about the sport of mixed martial arts into the readers’ hands, you have their undivided attention,” AMI Chairman David J. Pecker said. "These readers speak the language of UFC and this commemorative magazine will be about them and their relationship with the fastest-growing sport in America."
UFC president David White said he cherishes the longstanding relationship between his organization and AMI, based on their history, which goes far past the sports' recent white-hot ascension into mainstream awareness.
White said: "We’re happy to do this special issue with AMI because they’ve believed in UFC’s potential since we bought the company in 2001. We’ve worked successfully with them in the past, and many of their best-selling issues have featured our fighters on the cover.”
The UFC 100 commemorative edition magazine, which hit newsstands Monday, is a comprehensive look at the past, present and future of the company's premier pay-per-view event (which is slated this year for July 11).
The issue -- a must-have memento for any UFC fan -- will highlight the 15-year history of the UFC in a way that no other medium could, according to White.
“And with unrestricted access," he said, "this issue will truly capture this symbolic moment in our sport."