Behind the Scenes with Patrick Dempsey – Fifth Third Bank “Ways to Fight”
Aug. 18 2015, Updated 2:45 p.m. ET
About the #howifight Campaign Featuring Patrick Dempsey:
Actor and cancer advocate Patrick Dempsey is lending his image to Fifth Third’s new SU2C #howifight campaign, which honors the many ways people fight cancer. Dempsey, who is a passionate cancer fighter after losing his mother to ovarian cancer in 2014, is participating in the campaign on behalf of SU2C, and is a supporter of #howifight. He will be featured in a Fifth Third Bank and SU2C TV spot highlighting ways people can fight cancer, including partaking in a new promotion from Fifth Third Bank.
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How the #howifight Fifth Third Promotion Works:
Fifth Third Bank will support SU2C in a promotion that allows new bank customers to help fight cancer when they open Essential Checking Accounts. The promotion, at howifight.53.com, follows the national trend of companies giving customers ways to give back as they shop or do business. Through this campaign, Fifth Third Bank will give customers $150, and give $150 to SU2C when customers open a new Essential Checking Account with direct deposit, and make three online bill payments. Fifth Third also will donate $1 to SU2C when people share eligible posts using the #howifight hashtag on Twitter, Facebook, Instagram and Vine, up to $100,000 during the campaign (which runs through October 17).