Bravo may need a drastic makeover of their own when it comes to their Wednesday night style-centric programing — as their current line up is tanking in the ratings, RadarOnline.com is exclusively reporting.
According to Bravo Ratings, the uber skinny stylist’s show had an audience at the start of the season of 850,000 — but by week two had nosedived to 651,000.
“So far this season [The Rachel Zoe Project] is trending down –30.32% for total audience and a larger –36.36% in the important 18 to 49 year old demo,” the blog reports.
Meanwhile, Zoe’s former assistant turned reality show adversary, Brad Goreski, isn’t faring much better than his ex-employer when it comes to viewer popularity — his show, It’s A Brad, Brad World is in a ratings free fall also. The show, now in its sophomore season, suffered a near 30 percent drop in viewers from the first to the second episode.