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COURT DOCUMENTS: Shaquille O’Neal & Lamar Odom Sued Over ‘Energy Bracelet’ Endorsement

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Shaquille O’Neal and Lamar Odom endorse a bogus “performance technology” bracelet that wrongfully claims to “optimize the body’s natural energy flow,” according to a federal class action lawsuit filed against the pair.

COURT DOCUMENTS: Read The Lawsuit

The NBA superstars are being sued because they are “paid celebrity endorser[s]” of the Power Balance bracelet which purport to improve “strength, balance and flexibility.”

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But according to lead plaintiff Brian Casserly, the $79.95 bracelet is “nothing short of snake oil”. He is seeking statutory and punitive damages for consumer fraud, false advertising, unfair competition and unjust enrichment.

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“Despite defendants’ representations that the hologram with enhance consumers’ ‘strength, balance and flexibility,’ it is biologically incapable of doing so,” the lawsuit states.

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Power Balance LLC and the men who run it, Josh and Tony Rodarmel and Keith Kato, are also being sued.

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