Shaquille O’Neal and Lamar Odom endorse a bogus “performance technology” bracelet that wrongfully claims to “optimize the body’s natural energy flow,” according to a federal class action lawsuit filed against the pair.
The NBA superstars are being sued because they are “paid celebrity endorser[s]” of the Power Balance bracelet which purport to improve “strength, balance and flexibility.”
But according to lead plaintiff Brian Casserly, the $79.95 bracelet is “nothing short of snake oil”. He is seeking statutory and punitive damages for consumer fraud, false advertising, unfair competition and unjust enrichment.
“Despite defendants’ representations that the hologram with enhance consumers’ ‘strength, balance and flexibility,’ it is biologically incapable of doing so,” the lawsuit states.
Power Balance LLC and the men who run it, Josh and Tony Rodarmel and Keith Kato, are also being sued.