BEAUTY RADAR: Heidi Klum Snags Fragrance Deal

Heidi Klum is expanding her ever-growing fashion and beauty empire. The Project Runway host scored a new contract with Coty Beauty to create her own fragrance, which will be called shine.

PHOTOS: The Sexiest Victoria’s Secret Models Of All Times In Their Bikinis!

The fragrance, which is set to hit stores in September, is one of the manycollaborations Klum has going on right now, which range from maternity lines with A Pea in the Pod to activewear collections with New Balance.

PHOTOS: The Hottest Bikini Moms In Hollywood

“Heidi has a unique position in the market,” said Steve Mormoris, senior vice president of global marketing for Coty Beauty.

PHOTOS: Star Scents! Bikini Babes Who Have Their Own Fragrance

“She is not just a supermodel or a celebrity ‹ she is also a businesswoman. She is very multifaceted — we plan to create a fragrance which celebrates all of those facets.”

blog comments powered by Disqus