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Spot Reviews: Film Critics Tackle TV Ads

If Hollywood types are going to bank on their silver screen credentials by shooting TV commercials, their ads should be judged accordingly. Radar‘s Spot Reviews enlists the help of actual film critics to review these enterprising directors’ ads.

This week’s award-winning spot for Sony Bravia high-def LCD televisions was directed by Jonathan Glazer, the Brit behind the Oscar-nominated gangster romp Sexy Beast. Riffing on the slogan “Colour like no other,” this UK-only commercial shows gallons of brightly hued paint exploding in time to the ballistic overture from Rossini’s Thieving Magpie. Filmed at an abandoned housing project in Glasgow, the spot involved over 70,000 liters (18,000 gallons) of non-toxic, water-based paint.

We picked up a set of crafty buggers: Nathan Rabin of the Onion‘s A.V. Club, Peter Hartlaub of the San Francisco Chronicle and Colin Covert of the Minneapolis Star Tribune to slag Glazer’s explosive commercial outing after the jump …

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