Naked Nutrition: A Clean Approach to Supplements
Sept. 8 2025, Published 2:15 a.m. ET
The Problem We All Know Too Well
Honestly, how many of you have stood in the supplement aisle, picked up a protein powder, and felt completely lost reading the back? You’re looking at ingredients you can’t pronounce, wondering what half of them even do, and asking yourself: “Is this stuff actually good for me?”
If you’ve been there, you’re not alone. And you’re definitely not crazy for questioning it.
One Athlete’s “Enough Is Enough” Moment
Back in 2014, Stephen Zieminski was having that exact same thought. He was a college athlete, cross-country and track, so he knew nutrition mattered.
But every supplement he looked at seemed packed with random fillers and additives that served no real purpose except maybe making the label look more impressive.
So he did what frustrated people sometimes do: he decided to fix it himself.
What “Naked” Actually Means
Stephen started Naked Nutrition with a pretty radical idea for the supplement world: what if we just... didn’t add all that extra stuff?
Take their flagship products: Naked Whey and Naked Pea protein. Here’s what’s in them: whey protein from grass-fed cows in California and Idaho. That’s it. Or yellow peas from the US and Canada. Again, that’s it.
No artificial flavors. No weird sweeteners. No colors. No mysterious “proprietary blends.” Just the thing you actually wanted to buy in the first place.
The name “Naked” suggests simplicity. It reflects the idea of removing anything unnecessary.
Why This Struck a Chord
Here’s what’s interesting: this approach didn’t just work, it actually took off like crazy. In less than ten years, Naked Nutrition went from a startup to one of the top 10 supplement brands in America.
Part of the appeal comes from how difficult it can be for shoppers to navigate long ingredient lists when choosing protein powders.
People actually care about what’s in their food. We want to know where it comes from, how it’s made, and what’s been added to it. Naked Nutrition just happened to show up at the right time with exactly what people were looking for.
Staying True While Growing Up
Now, you might think: "Okay, but what happens when a company gets big? Do they start cutting corners?”
Here’s where it gets interesting. Instead of abandoning their principles, Naked Nutrition has been expanding them. They’re now making things like protein coffee and sparkling energy drinks, but they’re doing it the same way. Clean ingredients, no nonsense.
As Stephen puts it: “We want our products to fit into people's daily routines without unnecessary additives or complicated formulas.” Translation: we’re not going to mess with what works just because we can.
Taking the Show International
And now they’re expanding beyond the US. They’ve recently entered the UK market, which makes sense when you think about it. British consumers are just as fed up with ingredient confusion as Americans are.
Industry folks are saying the timing is perfect. People everywhere are getting pickier about what they put in their bodies, and they want brands that are upfront about their ingredients and sourcing.
The Bigger Picture
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What Naked Nutrition really represents is something bigger than just supplements. They’re part of a shift in how we think about the stuff we consume. We’re moving away from “more is better” toward “better is better.”
They’re not trying to revolutionize nutrition science or reinvent the wheel. They’re just asking a simple question: what if we made products that people could actually understand and trust?
And judging by their growth, that question was worth asking.
What’s Next?
As they continue expanding into new markets and developing new products, Naked Nutrition seems committed to the same principle that got them started: keep it simple, keep it clean, and keep it honest.
In a world full of complicated solutions, sometimes the most radical thing you can do is just... not complicate things.
And maybe that’s exactly what people were waiting for.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
