2023: Explore the Hottest Trend in K-pop So Far
Aug. 6 2023, Published 6:13 p.m. ET
The year 2023 has been a sensational trend for the K-Pop industry, witnessing a surprising trend that took over the world. From the rise of solo debuts to continuously expanding the value of groups, these artists have fearlessly expressed their individuality and their music identity. Constantly captivating global audiences with their perfect performances, take a look into the hottest trend in K-Pop 2023.
Jungkook (BTS) — Seven (feat. Latto)
Title Track: Seven (feat. Latto) MV: 정국 (Jung Kook) 'Seven (feat. Latto)' Official MV
Known as the youngest member of BTS, Jungkook has always been celebrated for his impeccable vocals, impressive dance skills, and charismatic stage presence. In July, with the release of ‘Seven,’ featuring the talented rapper Latto, Jungkook proves that he's more than just an integral part of a legendary group. His soulful voice and emotive delivery have the power to captivate fans worldwide, solidifying his status as a formidable solo artist.
KAI (EXO) — Rover
Title Track: Rover MV: KAI 카이 'Rover' MV
As a member of the immensely popular group EXO, KAI has been recognized for his impeccable dance moves and magnetic stage presence. Stepping into the solo spotlight with ‘Rover,’ which was released in March he showcases his versatility and artistry, delivering a dynamic performance that sets him apart as a solo act. KAI's powerful presence and mesmerizing dance routines continue to leave fans in awe, cementing his place as a breakout solo star.
NewJeans — New Jeans
Title Track: New Jeans MV: NewJeans (뉴진스) 'New Jeans' Official MV
2023 has been an unforgettable year for NewJeans with their self-titled album, "New Jeans." They didn’t let down their fans and came back with an even catchier tune and brilliant ideas. These 5 girls showed off what works in music and also in fashion, using the idea of ‘The Powerpuff Girls’ animation as their character. Definitely caught the eyes of fans all over the world.
Lee Chanhyuk (AKMU) — Umbrella (Leechanhyukvideo)
Title Track: Dance(Vocal. Se Hwi Shin) MV: 이찬혁비디오 (leechanhyukvideo) - '춤' (Vocal. 신세휘) M/V
As one half of the beloved brother-sister duo AKMU, Lee Chanhyuk has always been appreciated for his songwriting prowess and emotive singing. In June, he produced his solo project ‘Umbrella’ and ventured into a more personal and introspective direction. in this project, Chanhyuk proved his producing talents with the collaboration of 14 diverse stars. Chanhyuk's artistry has fans eagerly anticipating more of his solo ventures.
TAEYANG — Down to Earth
Title Track: Shoong! (feat. Lisa of BLACKPINK) Performance Video: TAEYANG - ‘Shoong! (feat. LISA of BLACKPINK)’ PERFORMANCE VIDEO
Having established himself as a prominent member of the iconic group BIGBANG, TAEYANG's solo career has been nothing short of phenomenal. Collaborating with LISA of BLACKPINK in "Shoong! (feat. LISA of BLACKPINK)" he delivers a powerful performance that showcases his smooth vocals and impressive stage presence. Especially, the title track, “VIBE (feat. Jimin of BTS)” stands out including the most recognizable K-pop voices of the last decade. TAEYANG's longstanding success as a solo artist sets a benchmark for aspiring idols making their solo debut.
I.M (MONSTA X) — OVERDRIVE
Title Track: OVERDRIVE MV: I.M (아이엠) - 'OVERDRIVE' OFFICIAL MV
Another MONSTA X member making waves as a solo act is I.M, who is also recognized for his exceptional rapping skills and creative genius. The EP, "OVERDRIVE," which was released in June, he delves into a darker and edgier sound, proving his ability to push boundaries and experiment with his solo work. I.M's magnetic charisma and sharp rap verses keep fans eagerly awaiting his next solo releases.
Sandara Park -—SANDARA PARK
Title Track: FESTIVAL MV: 산다라박 (Sandara Park) 'FESTIVAL' MV
Sandara Park, affectionately known as Dara, has come a long way since her debut with the iconic girl group 2NE1. In July Sandara’s Digital Ep, ‘FESTIVAL,’ was released. She demonstrates her growth as a solo artist, blending her signature charisma with a new level of maturity and artistry. The song's catchy beats and Dara's enchanting vocals establish her as a solo force to be reckoned with.
BamBam — Sour & Sweet
Title Track: Sour & Sweet MV:뱀뱀 (BamBam) 'Sour & Sweet' MV
One of the youngest members of Got7, BamBam also made an impressive mark in the solo scene with "Sour & Sweet." BamBam always had an audience in Thailand, where he was born but with this solo, he made a mark in the K-pop trend. Trending as one of the reality panels in Korea, this is his moment to shine as an Artist.
Never Miss an
Daily updates from the heart of Hollywood, right to your inbox
By entering your email and clicking Sign Up, you’re agreeing to let us send you customized marketing messages about us and our advertising partners. You are also agreeing to our Terms of Service and Privacy Policy.
KISS OF LIFE — KISS OF LIFE
Title Track: Invisible Me MV: KISS OF LIFE (키스오브라이프) '쉿 (Shhh)' Official Music Video
This recently debuted group KISS OF LIFE brought a new trend to K-pop. This 4 member group started with each solo song release which viraled with the start of one of the members, NATTY. She debuted as a solo artist before KISS OF LIFE which didn’t bring much attention, but with this debut, she/they are definitely trending. KISS OF LIFE’s fierce stage performance and sexy song brought a different genre to the scene and truly brought life to the K-Pop stage.
J.Fla — Burn The Flower
Title Track: Invisible Me MV: J.Fla - Invisible Me ( Music Video )
J.Fla's "Burn The Flower '' stands out with the self-biographed album she poured into the album. This sets a different trend for those who want to be brave like J.Fla who almost lost her voice. This YouTuber bloomed into an artist as she fearlessly expresses her emotions and life experiences. Her honest and emotive performances resonate deeply with listeners, showcasing how she shows off her power of music.
The transition of K-pop constantly changes from new groups debuting, solo debuts, to new albums releasing. To be the trending center in the scene it’s foremost important to set the trend, not be the follower. We see that these groups are one of the few that are setting the trend so far this year making new statements and bolding statements already existing. Fans worldwide eagerly wait for new trends to appear with their favorite K-pop star.
