F45 Training Holdings Inc. – more popularly known as simply “F45” or the “Company” and which Entrepreneur Magazine recently called one of the fastest-growing fitness franchises – excitedly announced on Tuesday the appointment of Gunnar Peterson, renowned personal trainer to professional athletes and Hollywood celebrities, as their new Chief of Athletics.
Peterson is known for his extensive experience working with world-renowned athletes including the likes of newly retired NFL quarterback Tom Brady, former professional boxer Mike Tyson, and NBA champion Kevin Love. He has also worked with notable A-list personalities such as the Kardashians, Rebel Wilson, and Sofia Vergara.
“Gunnar is a legend in the professional sports and fitness industries and a renowned coach to professional athletes and Hollywood’s biggest stars, and we are thrilled to welcome him as a partner and member of the F45 family,” said President, CEO, and Chairman of F45 Adam J. Gilchrist.
“We have seen his success with his innovative, diverse training methods and experience from the high-profile clients and organizations he has worked with. We know he is going to be a great partner for F45 as we further strengthen our leading position in the fitness industry.”
As F45 continues on its growth trajectory, Peterson will be tasked with bringing his vast range of fitness and training expertise to further solidify the company’s mission which is to offer the world’s best workout.
F45’s unique and technology-driven approach includes a rich content database made up of thousands of functional training movements – offering workouts that are not only fun and enjoyable, but also tough, challenging, and perhaps most importantly, suitable for men and women of all fitness levels.
Peterson’s new role will also ensure that F45 continues its mission as a pioneer leading the fitness market through the best-in-class fitness programs without sacrificing the three pillars of their exercise philosophy: innovation, motivation, and results.
“I have always been a huge advocate for functional training methods, long before I was at the Los Angeles Lakers, and I admire the F45 franchise and the global fitness phenomenon it has become,” Peterson recently shared regarding his new role with the franchise.
“Many of my clients are fans of F45, which I believe is reflective of the strong global community that it has built. I whole-heartedly believe in the F45 Training ethos and I am looking forward to working alongside their world-class team of coaches and programmers to create even more innovative workouts for the brand,” he added.
Over his 28 years in the fitness industry, Gunnar has worked with professional athletes from nearly every sport, be it basketball players for the NBA, football players for the NFL, professional boxers in the ring, as well as a number of various NCAA sports. His dynamic approach, his boundless energy, and his great sense of humor only add to the enjoyable experience of his many clients.
F45 is also excited to announce that to help kickstart Gunnar’s new role as Chief of Athletics, he has designed an exclusive ascending weight, pyramid-style resistance workout, which is scheduled to launch on the F45’s global timetable sometime this April 2022, ensuring that all F45 members benefit from his extensive experience and one-of-a-kind training style.