Drake’s Iceman Era is Here: Here’s What We Know
July 29 2025, Published 2:00 a.m. ET
After taking a tough hit from Kendrick in that 2024 rap feud, it’s no shock that Drake is on the move to bounce back with a new album and reclaim his spot as the beloved star he used to be, at least in the hip-hop industry.
Don’t get us wrong, though; we know there was a time when Drizzy’s success just flowed naturally. Back then, we could brush aside how he supposedly landed one of the biggest record deals ever, and it still felt like people genuinely cared.
The now so-called “OVO haters” couldn’t help but vibe to his tracks, his die-hard fans swore he’d never slip, and the rest of us couldn’t dodge his menacing presence in pop culture. A single Instagram comment from him could steal the spotlight as much as a hot new collab, and the OVO brand was actually a huge deal in the streets.
Even the wild gossip and rumors, no matter how messy, just boosted his vibe. There was something special about Drake’s heyday, not just before the Kendrick beef blew up, but even before he started dropping albums like Certified Lover Boy that were arguably far from his best works.
Now that enough time has passed, we are officially in the Iceman era, which will either break or make the God’s Plan artist as he fights to reclaim the narrative.
Enter the Iceman Era: What did I miss?
Drake introduces us to Iceman through an almost hour-long livestreamed session titled ICEMAN EPISODE 1. In the video dropped on his YouTube channel, he plays both a working-class man and an egomaniac driving a truck in the streets of Toronto while debuting new music.
Fans are already calling it one of the most creative rollouts from him so far. The main highlight was the song “What Did I Miss,” which dropped with some fresh visuals showing Drake rapping by a pool surrounded by a bunch of guns lying around.
There’s also a scene where he’s measuring a block of ice, which a lot of people think is a jab at Kendrick, though even if it is, KDot pulled off two sold-out shows in Toronto without any trouble.
Beyond that, “What Did I Miss” seems to take a swing at LeBron James, DeMar DeRozan, and Rick Ross, each of whom has somehow ended up on Drake’s list of rivals at some point. You might figure that whole detour doesn’t really matter, but it’s actually the whole point: if revenge is the name of the game, who’s going to end up on the receiving end of Drake’s payback?
The music world runs on deals where you help me out, I help you out, and so on. Yet, Drake doesn’t seem to get that it’s not just about transactions, it’s also pretty unpredictable.
Recently, 2 Chainz chatted with Shannon Sharpe and said he stopped swapping favors with other rappers because, after a while, the value just fades away. And let’s be real, Champagne Papi has faced the same kind of talk, people saying he’s teamed up with artists when they’re riding high, only to ditch them when their star starts to dim. So, how can he be upset or at least speak out about it when he’s been called out for doing the same thing he’s now complaining about?
Drake rolls the dice again
Drake is a renowned risk taker in such a way that he hardly says no to a challenge, no matter the stakes. The bigger the risk, the sweeter the reward is something that he likes to take seriously, and he has proven that time and again, whether it’s beating the odds and doing numbers in music or testing his luck in other areas like gambling.
For instance, the Toronto MC who’s no stranger to a bet recently admitted that he is a flawed sports bettor on his Instagram while promoting one of the online casinos where he has seen both massive wins and losses. This is one of the occasions where he shows that he’s ready to roll the dice again as he ushers in this Iceman era.
The stakes have never been higher in Drake’s career
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For an artist who has spent the better part of his career shaping his sound into something fresh, “What Did I Miss” ends up feeling like just another typical Drake track. The beat has got a nice vibe, but it doesn’t really break new ground.
The lyrics carry that same vengeful edge we’ve heard from him over the past five years. Betrayal doesn’t even seem to sting anymore. At this point, it’s more like something Drake turns into a romantic story while using it to keep a beef alive that’s honestly been over for a while now.
But this new chapter of Drake’s career honestly feels like it’s straight out of the Twilight Zone. For someone whose brand used to thrive on being exclusive and hard to get, there’s now a pretty obvious push to climb back to the top of the charts, or at least win back the fans who gave up on him after the disaster that was the 2024 rap beef.
Nonetheless, the Iceman rollout is on, which means new music and drama from the 6 God, and we are here for it!
