Boost Your Company’s Brand Image with Testimonial Videos!

While the question seems simple, there are many reasons why you should get this kind of video made.

• You can tap into your customer’s emotions through this video. Inspiring, motivational, and compelling testimonials are the best way to give your brand the much-needed leverage. And when you can feel the pulse of your customers, half the battle is won.
• Testimonial videos help to establish trust by and large. These videos serve as proof that your existing customers are satisfied with your products and services, and that they don’t hesitate to promote them in their own way.
• Let’s not forget about the sense of loyalty generated by these videos. As a first-time buyer, your customers want to purchase the products from a service provider who understands their needs and delivers. In this regard, the testimonial video will have a direct impact on their decision-making. When they become aware that existing customers are loyal to the product and the brand, they will be naturally drawn to it.
• These videos showcase how to use your products in the real world, thereby increasing their usability and functionality.
• Finally, Google loves testimonials. Their search engine considers it part of their E-A-T approach, i.e., experience, authoritativeness, and trustworthiness.

This can be tricky. Many customers can take offence if you are direct. They might consider it an intrusion on their decision-making policy. Hence, you need to be tactful in this matter. Below are some of the interesting ways in which you can ask the customer:

• Ask them indirectly. Don’t pressure them or force them to make the video. Inform them that it would be beneficial for you if they could provide you with the video. Your company will utilize it as part of your brand image-building strategy. Take the customer into confidence. Most of the time, this works.
• To convince your customers of this video, it is a good idea to provide them with a brief about what you want them to do. You can drop them an email or call them at your convenience.
• And finally, provide the customers with a set of questions that they can use as prompts. This will create a sense of consistency in the video. Moreover, the customers will have a clear idea about what you expect them to do.

When asking your customers for testimonial videos, you need to explain why this matters to them. Remind them it is an opportunity for other customers to experience the same benefits that they have enjoyed. Moreover, this video will help to create a positive image of the company.