How Australian Stars Are Shaping the Vaping Culture
Aug. 11 2025, Published 2:15 a.m. ET
Over the past decade, vaping has transitioned from a niche alternative to traditional smoking into a full-blown lifestyle trend — especially among young adults. In Australia, this trend is becoming increasingly visible, partly due to the silent yet powerful influence of celebrities and influencers. From backstage glimpses to viral Instagram stories, Australian stars have helped normalize — and at times glamorize — the act of vaping.
But how much impact do these public figures really have on vape culture in Australia? What role do they play in shaping public perception and consumer trends? This blog explores the growing intersection between Australian celebrities and vaping, touching on pop culture, social media, and even product branding — including the rise of alibarbar disposable vape.
Vaping and Pop Culture: A Global Perspective
Globally, celebrities have long influenced trends, whether it's fashion, fitness, or even dietary supplements. Vaping is no exception. International stars like Leonardo DiCaprio, Lily Allen, and Johnny Depp have been photographed with vapes, which has contributed to a perception that vaping is trendy and harmless — an image that’s slowly but steadily trickling down to the Australian entertainment scene.
As Australia's youth continue to follow international celebrity lifestyles, they’re also paying close attention to local stars who emulate similar habits — including vaping.
Australian Celebrities and Vaping: Who’s Being Seen?
While Australian celebrities may not openly endorse vaping products due to advertising restrictions, many have been subtly associated with vape culture. Whether through paparazzi shots or behind-the-scenes footage, certain public figures have inadvertently become role models for vaping trends.
Reality TV stars from shows like Love Island Australia, The Bachelor, and MAFS (Married At First Sight) are often seen puffing vapes during their downtime — not in official episodes, but in social media leaks and candid photos. Influencers and TikTok personalities like Mikaela Testa and Anna Paul have stirred online conversations with fans spotting vapes in their daily vlogs or Instagram stories.
Musicians too, particularly those in the EDM or hip-hop scenes, are no strangers to vape culture. Their on-stage lifestyle, late-night parties, and laid-back persona seem to align naturally with the “cool factor” that vaping represents in pop culture.
Social Media’s Role in Amplifying Celebrity Vape Culture
In today’s digital age, social media platforms like TikTok and Instagram serve as the modern-day billboard. A single Instagram story from a celebrity with millions of followers can do more for a product or trend than a paid campaign ever could.
When influencers post casual selfies with a vape in hand, their followers — especially impressionable teens and young adults — often view it as aspirational rather than controversial. This organic exposure fuels the perception that vaping is not just acceptable, but desirable.
Even though Australian advertising laws prohibit direct promotion of nicotine products, celebrities often walk a fine line. By not explicitly naming the product, they can showcase it as a part of their lifestyle — leaving followers to draw their own conclusions.
The Double-Edged Sword: Public Backlash and Health Debates
Despite the increasing visibility of vaping in celebrity circles, not everyone is thrilled. Critics argue that celebrities, knowingly or not, are glamorizing a habit that could have long-term health consequences — especially for young people.
Health advocates and government officials in Australia have expressed concern over the role of public figures in normalizing vape culture. The Australian Therapeutic Goods Administration (TGA) continues to regulate nicotine-based vape sales tightly, and public opinion remains divided.
The Business Side: Celebrity-Led Vape Promotions and Trends
In markets like the U.S. or UK, celebrities have been known to sign brand deals with vape companies. While this isn’t as common in Australia due to strict advertising laws, the influence still trickles in through soft promotion.
There’s also a business incentive for celebrities to be associated with lifestyle trends like vaping. Whether they’re launching branded accessories or collaborating on limited-edition flavors, the idea of celebrity endorsement still holds power — even if it’s indirect.
Disposable vapes, in particular, have become a favorite among celebrities due to their convenience and aesthetic appeal. Sleek designs, bold flavors, and no-hassle usage make them the go-to option for those constantly in the public eye.
Vaping Product Variety and Trends in Australia
Australia’s vape market has evolved rapidly, and disposable vapes are leading the charge. These single-use devices are not only portable but often come in designer-inspired casings and vibrant flavors — perfect for celebrities who value both form and function.
One of the standout brands in this space is the KUZ vape. Known for its wide flavor selection and satisfying puff count, alibarbar is quickly becoming a recognizable name among Australian vape enthusiasts. Its sleek design and ease of use make it a discreet choice for users who want convenience without sacrificing quality — a characteristic that appeals to both influencers and everyday users alike.
Other popular features of products like alibarbar include:
Never Miss an
Daily updates from the heart of Hollywood, right to your inbox
By entering your email and clicking Sign Up, you’re agreeing to let us send you customized marketing messages about us and our advertising partners. You are also agreeing to our Terms of Service and Privacy Policy.
●Pre-filled, no-fuss setup
●Flavor consistency throughout the entire device life
●Compact size that fits easily in pockets or handbags
●Often rechargeable for extended use
As this segment continues to grow, the influence of celebrity culture on brand preference is expected to rise — particularly as fans seek to emulate the choices of their favorite stars.
Final Thoughts: Should Celebrities Be Held Responsible?
The relationship between celebrity culture and consumer behavior has always been complex. On one hand, celebrities have every right to lead their own lifestyles. On the other, their choices often influence millions — for better or worse.
In the case of vaping, particularly in Australia, the public continues to grapple with where to draw the line. Should a celebrity be blamed for what their followers do? Or should the responsibility fall on regulators, parents, and educators?
One thing is certain: the connection between vaping and celebrity culture isn’t going away. As long as celebrities are seen with vapes — in stories, reels, or candid photos — the allure of vaping will persist among impressionable audiences.
