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Blockchain, E-Commerce, and Beyond: The Revolutionary Steps of Alexandre Bonvin’s Audacia Group

alexandre bonvin

Oct. 14 2023, Published 8:50 p.m. ET

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The e-commerce landscape is like a beast that never stops evolving. Every day, millions of consumers hit “search” on their screens, looking for anything and everything under the sun. But as the digital market grows, so do the problems affecting it.

From trust issues to payment glitches to malevolent hackers, there’s a need for innovation to ensure consumers can navigate this terrain successfully. Swiss innovator and entrepreneur Alexandre Bonvin is solving several e-commerce challenges with his groundbreaking Audacia Group.

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Born in 2018, this audacious enterprise started with the acquisition of KissKiss, a Swiss e-shop specializing in the sale of adult toys and accessories. Five years on, Audacia Group is a digital behemoth competing with the big guns in the league. With 16 online platforms, footprints in 45 countries, and a customer base of 2.3 million, this European e-commerce giant is dramatically revolutionizing this industry and laying a new standard in this sector. In 2022, it boasted a whopping 70 million CHF in sales and is on track to make 100 million CHF by the end of the 2023 financial year. However, numbers only tell part of the story.

The audacious Audacia isn’t merely a play on words; it’s a testament to the brand’s mission of boldly walking into the future of e-commerce and changing the rules. This began with the early adoption and integration of blockchain into the Audacia Group ecosystem. While many e-commerce giants were busy tweaking website designs, Audacia took a leap, tokenizing its shares on the blockchain.

The world paid attention to this uncommon move. Bonvin’s success was featured in various Swiss and international media, including Bilan (in its French-speaking entrepreneurs under 40 list), PME Magazine, Le Temps, and Swiss Radio and Television, as well as Forbes France and Europe, Daily Mail, International Business Times and USA Today. These outlets echoed a similar sentiment: Audacia isn’t just another brand in the crowded e-commerce space; it’s a trailblazer.

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In theory, shopping online is supposed to be a secure, swift, and smooth experience. Every customer wants the convenience of shopping for their favorite products, but that’s rarely the case. While the industry has progressed greatly over the past decade or so, few platforms have kept up with the times. Audacia’s edge was merging the future with the present—the trust of blockchain and the dynamism of e-commerce.

“Major world events such as the pandemic have promoted ways of consuming things such as e-commerce, and we have had to adapt to customers, their needs and expectations,” Bonvin explains. “E-commerce is an industry that evolves very quickly, and you have to constantly adapt to the needs of the market. Trying to adapt your product or service, operational processes (production, storage, payment, delivery), and the whole customer experience is a real challenge.”

For Bonvin and his team, satisfaction comes from not only meeting but exceeding customer expectations. The entire ecosystem is built on safety and convenience, ensuring Audacia isn’t just another e-commerce platform but an innovator. In a world that shifts with the click of a button, Alexandre Bonvin and Audacia Group are not just riding the wave but shaping it.

“I’m always looking for promising e-commerce companies to acquire and integrate into Audacia’s structure,” Bonvin explains. “At Audacia, we are doing something quite unique, as we now have a strong buy-and-build strategy for acquiring and consolidating e-commerce companies.” The goal is to grow and support every brand in this ecosystem in the best way possible.



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