Lady Gaga, who swept the MTV Video Music Awards Sunday night, taking home a whopping eight awards, including Video of the Year, has something else to celebrate: a new fragrance deal with Coty!
The singer signed a long-term licensing deal with the beauty mega brand, with the first scent expected to be launched in Spring 2012, according to WWD.
Though no other details had been released when WWD announced the deal on Sunday, Stephan Morris, senior vice president of global marketing described the eccentric star as “a fascinating cultural force” who is capable of electrifying the market.
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