I'm actually pretty disappointed. These are the most effective Mac ads to come along since the brand's inception. I saw Justin's portrayal of a Mac as neither smug nor demeaning of PCs. That complaint sounds like sour grapes from a foot-dragging PC neanderthal who still programs their VCR by using the buttons on the top of the player.

If you want smug and demeaning, just come to me. I think people (and especially companies) who don't open their mind to the advanced technology and stability of the Mac platform are the city equivalent of inbred backwoods banjo players. I'm an art director who has to deal on a daily basis with suit retards who don't even know how to open a simple pdf or jpeg file. They probably also fear the advancements of 'fire' and 'the wheel.' I suppose its no wonder that its taken so long for the Mac to start to achieve the success it deserves.

If anything, the Mac ads featuring Justin reached out to PC owners with open arms, showing them that just because the company they work for is a bunch of dimwits, they can personally break out of the suit mentality and enjoy both life and work.

What's wrong with that?