32. South by Southwest brought the music world the perfect mix of talented up-and-comers and seasoned music pros. Although there was tons of competition in Austin on Friday night, fans including B.O.B. showed up in droves to support the Oakley Artist Showcase at The Phoenix to check out performing artists including Shwayze, Cisco Adler, Kelley James (soon to be touring with Mike Posner at the end of the month), Das Racist, The Cataracs and Sky from LAFMO. B.O.B. actually showed his support for Oakley all weekend long as he rocked his favorite pair of shades to just about every event he attended. 2. Reese Witherspoon celebrates her birthday with fiance Jim Toth and her kids.