13. Reebok Classics and Swizz Beatz unveil their biggest joint project to date – the 2011 Reethym of Lite campaign, with Alicia Keys, Sean Combs and Clive Davis in attendance. 15. Famed and famously notorious retired basketball star, Dennis Rodman, celebrated his 50th birthday and the launch of WB Brand cigar line at Sugar Factory American Brasserie inside Paris Las Vegas. Dennis enjoyed one of Sugar Factory’s famous Couture Pops!
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