Peepshow and Holly's World star Holly Madison kicked off the Las Vegas leg of the Hard Rock Hotel's International campaign for Breast Cancer awareness, Pinktober.
To kick off the global and month-long campaign, Holly clipped a pink ribbon with pink scissors.
Holly shows off some of the 2010 Pinktober merchandise, including the t-shirt she is wearing.
Holly wore short white shorts and a Hard Rock Pinktober t-shirt as she posed for photos at the cafe.
Reality star Holly Madison kicks off Pinktober at the Hard Rock Hotel and Casino in Las Vegas.
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