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Who Killed the Movie Star?

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ARE YOU NOT ENTERTAINED? Brad Pitt dons his gladiator sandals in Troy
Suspect #5: The Doppelganger
In the beginning, it's all but unnoticeable, attaching itself to the host and quietly beginning to feed. Day by day it grows, gaining strength as the organism sustaining it gradually withers away. Before you know it, the movie star is gone—nothing but an empty husk—and in its place is an entirely new creature, nearly identical in appearance but with a fundamentally different set of DNA: the celebrity.

The tabloid press can do more than just dent a star's image—it can also co-opt it, creating a long-running narrative arc about an actor more compelling than any movie. Take Brad Pitt, for instance, who despite his fame has failed to connect with audiences not only in a small, dark movie like The Assassination of Jesse James, but also in a pure Hollywood spectacle like Troy. If the audience doesn't want to see Brad playing a beefy, long-haired blond Greek Adonis, what the hell do they want?

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HEIR APPARENT Lauren Conrad (Photo: Getty Images)
As it turns out, they want to see Brad Pitt playing himself, or the version of himself that turns up in the tabloids every week. His recent hits have been Mr. & Mrs. Smith (which gave us the one thing the tabloids have been, as yet, unable to deliver: the sight of Brangelina screwing) and the Ocean's movies, wherein Brad and his real-life actor buds Clooney and Damon swan around in well-cut suits. In other words, movies that jibe perfectly with the story line of Pitt's off-screen life.

In this case, the tabloids haven't torn Pitt down, but they have written his ultimate role. For the first time, "stars are essentially in competition with the movies, not serving them," says Gabler. "The nimbus around their lives is much more interesting than anything they do onscreen." While audiences were ignoring Jesse James, which made just $4 million, they were getting their Pitt-fix from the tabloids: From May 2007 to May 2008, Angelina or Brad appeared on the cover of at least one of the five weekly celebrity glossies in 44 out of the 48 possible weeks.

Young starlets like Lindsay Lohan, who seem less interested in "the craft" than in fame itself, have absorbed the obvious lesson: Why bother with movies at all? Lord knows Lauren Conrad doesn't. Especially when a shopping jaunt to Kitson gets you more attention with less effort. As for a paycheck? That's what club appearances and fashion lines are for.

This article is from the July/August issue of Radar Magazine. For a risk-free issue, click here.

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