(continued)

9. OLIVIER ZAHM
The Gaul
Editor in Chief: Purple

For lensmen-on-the-make and would-be It girls, an audience with Purple magazine's Olivier Zahm—who's also the creative director for YSL's stunning ad campaigns—is the ultimate break. The consummate Frenchman, Zahm's got the cravat, cigar, and aviators-at-night look nailed, plus the chops to keep it from being repellent. Fashion insiders—loath to pay retail for anything—gladly open their wallets to buy Purple, which made French Vogue editor Carine Roitfeld a cover girl. The newest addition to Zahm's publishing mini-empire is WOW!, a collection of party snaps by guest editors like Karl Lagerfeld, which offers a vision of the fashion world so glamorous and debauched, it almost looks like fun.

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10. MARGARETA VAN DEN BOSCH
The Starmaker
Head of Design: H&M

As H&M's top style maven for, like, ever, Stockholm native van den Bosch outfits Gen Y in trendy gear—for, like, nothing!—at H&M's 1,500 stores around the world. More important, she oversees the cheap-chic chain's frenzy-inducing designer collaborations, the most successful of which (Stella McCartney, Viktor & Rolf, and last fall's leopard-crazed Roberto Cavalli line) sell out within hours. By introducing themselves to legions of global H&M addicts, designers raise awareness of their own entry-level lines, notably fragrances and accessories, which might explain why conglomerates like LVMH are willing to pimp out their couturiers for the low-budget consumers they once ignored.

This article is from the March issue of Radar Magazine. For a risk-free issue, click here

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