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Going Commercial

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Justin Long

Unbeknownst to many, the Mac dude also attempts to have a career as an actor in film and television. Along with ScarJo, he's currently shooting He's Just Not That Into You, and people almost noticed him earlier this year in Live Free or Die Hard.

CRITICAL COMMENTS
"What so distinguishes these performances is how the two interact—affably and respectfully, in spite of the central premise. Long is cool not because he's ultrahip but because he's laid-back and confident, minus any trace of condescension."
Advertising Age on Long's work in the Apple commercials

"Long struck me as dopey at first, but he grew on me as his shy goofiness began to feel more like a performance and less like a put-on."
—Stephanie Zacharek, salon.com, on Long in Live Free or Die Hard

FINAL JUDGEMENT
Long can actually be funny when he's not playing a smug computer, even in second-rate comedies like Waiting and Accepted. It's time he got a better role than the Mac dude.



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Jennifer Aniston

Aniston gets so much tabloid press (and still the occasional "dueling-eyeline" cover with Angelina) that it's easy to forget that the girl hasn't had a movie out all year. Perhaps she's just too busy drinking electrolyte-enhanced water. Aniston not only stars in the SmartWater campaign, shot by Mario Testino, she also invested in the company and had a limited-edition SmartWater label this past summer.

CRITICAL COMMENTS
"We simply cannot put our finger on it, but we haven't thought of Jennifer Anniston [sic] as attractive or sexy since back in the Friends days, when it seemed nothing she wore could cover her permanently erect nipples."
—Steve Hall, AdRants, on Aniston's work in the Smart Water campaign

"Occasionally, a comic spark will issue from one of the stars, who fall back on the tried-and-true sources of their appeal. Ms. Aniston will punctuate a scene with a self-approving tilt of her head and a twitch of her adorable nose."
—A.O. Scott, The New York Times, on Aniston in The Break-Up

FINAL JUDGEMENT
Girl, even when shot by a fancy photog, cheesy ads for bottled water are no way to one-up the Brangelina clan. It's time to use your "permanently erect nipples" and "tried-and-true appeal" for something besides hawking yoga water.

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Full Court Press
Charles Kaiser on conservative pundits' love affair with Palin

Full Court Press
Good news and bad news for Obama, farewell to Paul Newman, and this week's winners and sinners

Macho Ma'am
Is Sarah Palin a "muscular feminist," or simply a dumb jock?

Naked Ambition
Secrets for success in the Playboy empire

Full Court Press
Charles Kaiser on the failed Wall Street bailout


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