Eco IndulgenceGreen luxury products for the trust fund tree-hugger
CARBON DATERS Leonardo DiCaprio and Al Gore embrace at Live Earth Not too long ago, "eco" conjured images of patchouli-drenched Berkeley grads living macrobiotically in adobe domes, taking breaks periodically to work out their anger in drum circles. But with Al and Leo on the case, the green movement is thriving, and the buzz words associated with it have become marketing gold. Luxury manufacturers are flooding the zone with environmentally friendly products. And now, in certain rarefied circles, it's not just how much you spend on your handbag but the size of its carbon footprint. The recycle symbol may soon trump Chanel and Gucci for its ability to inspire label envy. From sex toys to nightlife, fur to caviar, Radar chronicles the latest must-haves in the growing guilt-free feeding frenzy that is eco-hedonism. So put on your smug grin and hop in our outrageously overpriced hybrid sedan, we're going for $800 green martinis!
CRITTER COMFORTS New Zealand possum couture, the cutting edge of renewable resource fashion POSSUM IS THE NEW MINK The brush-tailed possum is a nuisance in the land of the Kiwis, where the silky little varmits outnumber humans by 64 million. Imported from Australia in 1837, possum compete with native birds for food and habitat and have been known to destroy entire tree species. The country's green-luxury innovators came up with a solution: kill them, sew them together, then charge a premium to strap them to your face or back. And so it was that a new apparel industry was born. With luck, you'll have just enough time to inform the wild-eyed PETA enthusiast on the street that your full-length fur is actually saving wildlife in New Zealand before she covers you in Benjamin Moore. Possum can also be worked into more casual ensembles (Tiger Woods wears possum gloves on the links) and accessories—everything from handbags to hats to G-strings to nipple warmers. They're like natural Gore-Tex without the breathing!
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