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Gwyneth Paltrow Returns Fire At Martha Stewart — With Direct Reference To Her ‘Jailbird’ Days

//martha stewart gwyneth paltrow jailbird cake

Nov. 21 2014, Published 9:32 a.m. ET

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This Gwyneth Paltrow-Martha Stewart feud is beginning to get vicious.

As the tension between the two builds over who is the queen of the growing lifestyle industry, Paltrow fired off a nasty shot this week, introducing on her site goop, a recipe called "Jailbird Cake” — an obvious reference to Stewart’s time behind bars 10 years ago in her stock trading conviction.

The snarky sweet comes a month after Stewart introduced a recipe called "Conscious Coupling," a not-so-subtle jab at Paltrow’s awkwardly-worded announcement she was separating from husband Chris Martin earlier this year.

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“If Martha served up the appetizer, the 'Jailbird Cake' is just desserts,” a Paltrow insider told People. “The folks at goop know how to have some fun, too.”

As previously reported, some of those folks at goop — namely, executive Lisa Gersh — used to be employees of Stewart, another shot fired in the lifestyle industry war.

Stewart in September told PORTER’s Fall issue that Paltrow’s a “movie star … who just needs to be quiet,” adding that “if she were confident in her acting, she wouldn't be trying to be Martha Stewart."

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Paltrow, the next month, laughed off the jab, saying she was “psyched” that Stewart saw goop as a viable competition.

The tension between the two dates back three years, after Stewart annoyed Paltrow when she left a dinner party the A-lister threw early.

Readers, who are you pulling for in this celebrity feud?

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