Fashion Snob Victoria Beckham Goes Downmarket! Designer Plans A Department Store Lifestyle Brand

Just call her Mall Spice. Famed fashionista Victoria Beckham is finally lowering her standards, RadarOnline.com has learned, with a new plan to sell clothes and other lifestyle items to the masses.

"Victoria has decided to branch her label out of its very upmarket roots," a source reveals.

"With plans to build a lifestyle brand later in the year, she'll finally be able to crack the mid-range department store market that has made millions for stars like Jessica Simpson."

David Beckham's wife made her design debut in 2008 at New York Fashion Week, and a handbag line followed in 2010. Today, her purses sell for thousands and a dress could go for just as much. But now, the source says, she's ready to slash prices.

"It took Victoria a while because she can be so stuck up about everything," the insider claims. "But she's finally admitted to herself and her team that she'd like to conquer a store such as Macy's and not just be known for high-end clothing."

"Her new strategy is to really show young women how they can live like her, not just dress like her," the source continues. "To do a big lifestyle brand, she needs to branch out, lower the prices, and get in the department stores."

And although the British star, 39, usually behaves like royalty and looks like a fashion icon in sky-high heels, perhaps it was a sign of things to come during New York Fashion Week earlier this month when she posted a message sure to warm the hearts of average women: On February 5, she tweeted about being "obsessed with" a pair of flat velvet slippers, writing "#livinginthesetillshowday."