Publicists have some pretty dirty tricks up their sleeves that they use to get their client’s names in the press, especially when their clients are starting out.
In a new tell-all book, a controversial publicist admitted how he concocted and then planted a story about Stephanie Leigh Schlund — who plays “Cashmere” in The Hunger Games: Catching Fire — dating Joe Jonas.
“Stephanie Leigh Schlund was a starving actress that came to me in hopes of gaining some media attention to boost her stagnant TV/Film career and she knew I could do the job,” Jonathan Jaxson writes in his self-published e-book, Don’t Know Who I Am Yet?, exclusively obtained by RadarOnline.com. “This young, blonde beauty and I brainstormed for days on what could help get her the attention she needed to get on the radar of casting agents.”
So the publicist came up with the plan to romantically link her to Jonas brother.
“We decided on informing the media that she and Joe Jonas were a couple,” he says. “At first we were going to go with Liam Hemsworth, but that would be too close to home as she had just played his sister in a movie with Miley Cyrus, and he and Miley had just announced their relationship during the same time.”
The publicist then said he circulated the made-up story to media outlets.
The publicist writes, “So the ‘story’ was leaked and overnight Stephanie was no longer a former anything; she was current and was building a fan base and was the starlet everyone was talking about.
“It opened the doors for her future acting and modeling opportunities, including an audition for a major role in the major blockbuster Hunger Games: Catching Fire, where she played ‘Cashmere.’
Unfortunately, the publicist’s lie created some bad juju for himself and as soon as Stephanie scored her Hunger Games role, she dropped him as her rep.
“Stephanie dropped me like a hot potato and moved her domain off the website I had created and managed for her,” the publicist claims. “She said, ‘I am A-List now and don’t need you!’”