By Jon Boon – Radar Reporter
British high-street chain Dorothy Perkins will officially launch the label in their stores on Tuesday after an online preview sold out within hours.
“Sir Philip believes that the Kardashians have a broader appeal than Kate,” a source close to Green said.
“He was instrumental in bringing Kate’s fashion ideas to high-street chain TopShop, which he owns alongside Dorothy Perkins and has been desperate to sell affordable Kardashian clothing in the UK.
“While Kate’s clothes were quite niche, ideal for slimmer women, the Kardashian Kollection is for curvier ladies.
“As far as Philip is concerned, that’s a bigger market and he’s fully expecting it to eclipse the sales of Kate Moss’s Top Shop range.
“Plus, the Kardashians have mass appeal in the UK now, their reality show is a big hit and Kim is regularly featured in the tabloids over here.
“The online preview sale of their Autumn/Winter collection has already sold out and Sir Philip already wants them to plan ahead for a Spring/Summer 2013 collection,” the source revealed.
Kourtney tweeted her excitement about the collection selling out online. She wrote: “@KardashianNavy: Woah, the Kardashian Kollection at Dorothy Perkins preview is sold out! Who bought something? NO WAY!!!”
The Kardashian Kollection will run from UK size 4 to size 12 , and like their Sears collection will comprise of a selection of denim, accessories, shoes and homeware.
BHS, another of Sir Philip’s fashion houses, will stock the range as part of the Kardashians’ bid to take over the world in 13 other countries, including Turkey, Thailand, Malaysia and Indonesia.
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