Dude Looks (Not So Much) Like A Lady! Charles Barkley Dresses In Drag For Weight Watchers

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By Leah OrnsteinRadar Features Editor

Talk about an interesting marketing approach!

In an upcoming Weight Watchers campaign targeted at men, Charles Barkley dresses up like a woman in a sexy halter dress, high heels and wig – and RadarOnline.com has the hilarious photo.

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Signing on as a spokesperson for Weight Watchers in Fall 2011, the former NBA star’s campaign, aptly titled Lose Like A Man, includes a commercial set to air on April 8. 

“Diet is not a man’s word because we don’t like to diet—we like to eat,” said Barkley in a press release for Weight Watchers.

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“Like a lot of athletes, I’ve gained weight since I’ve retired. But, I don’t want to be a fat, old man taking lots of pills. Weight Watchers is helping me change my lifestyle and learn how to make smarter eating choices anywhere I am.”

Barkley, who ironically mocked his spokesperson status with the weight loss program on an episode of Saturday Night Live, has lost more than 40 pounds since starting the program.

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Maybe he’ll pose in a bikini next!

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