By Leah Ornstein – Radar Features Editor
Talk about an interesting marketing approach!
Signing on as a spokesperson for Weight Watchers in Fall 2011, the former NBA star’s campaign, aptly titled Lose Like A Man, includes a commercial set to air on April 8.
“Diet is not a man’s word because we don’t like to diet—we like to eat,” said Barkley in a press release for Weight Watchers.
“Like a lot of athletes, I’ve gained weight since I’ve retired. But, I don’t want to be a fat, old man taking lots of pills. Weight Watchers is helping me change my lifestyle and learn how to make smarter eating choices anywhere I am.”
Barkley, who ironically mocked his spokesperson status with the weight loss program on an episode of Saturday Night Live, has lost more than 40 pounds since starting the program.
Maybe he’ll pose in a bikini next!