Lindsay Lohan‘s mother Dina stars in a new charity-based spot for Protica Inc., a nutritional research firm that’s sponsoring a drive called the ProticaCares Sweet Treats Giveaway, to raise children’s awareness about nutrition and healthy eating.
The promotion is centered around a Carvel Black Card, which entitles its’ owners to free products from the ice cream company for the next 75 years. Carvel issued the card to 75 celebrities to commemorate their 75th anniversary, and company president Jim Duffy subsequently obtained one in an auction to benefit The Los Angeles Regional Foodbank last year.
In turn, Duffy and Protica Inc. have promised to deliver a “Sweet Treats” gift package, with some of their offerings — and a mouthwatering Carvel ice cream cake — to a variety of schools and children’s hospitals weekly for the next 75 years. The initial delivery will be to a Baldwin, New York school on April 12.
In the spot, Dina is seen play wrestling for the Carvel Black Card with Bill Kazmaier, a famous strongman/pro wrestler who competed in the defunct WCW organization in the early 90s.
As for Lindsay, the Mean Girls star still has to deal with a felony theft charge on accusations she stole a necklace from a Venice Beach jeweler. She’ll be back in court April 22 in front of a new judge, who will rule if there is sufficient evidence for a jury trial to proceed.
For more info, check out visit www.ProticaCares.com.
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