Your tip
RadarOnlineRadarOnline
BREAKING NEWS

Tiger Woods Nike Ad Scores Low, One Viewer Says "Ick"

Apr. 15 2010, Published 2:04 p.m. ET

Link to FacebookShare to XShare to Email

The new black and white Nike commercial featuring a silent Tiger Woods and his dead father’s voice is getting low scores from viewers, RadarOnline.com has learned.

EXCLUSIVE: Tiger’s Wife Returning Home Leaving Again Without Him

Adweek reports that an Ace Metrix online panel of 500 adults gave the commercial low scores for persuasion and watchability.

One of the viewers said, "Commercial is in very poor taste -- using his dead father's voice as if it applies to the recent scandal," and, "That made me actively uncomfortable -- it capitalized far too much on somebody's personal life for the sake of selling something. Ick."

Article continues below advertisement

Another viewer said “There is no hint of emotion”.

The 30-second commercial received an overall score of 365 out of a possible 950 points. Most sneaker ads score around 501.

The spot was the lowest-scoring commercial in the category since a Nike/Serena Williams commercial that ran last September, around the time Williams had an outburst at U.S. Open. That ad scored 353 overall.

EXCLUSIVE: Tiger’s Wife Meets With Divorce Attorney

MORE ON:
Breaking News

A year ago this month, Tiger had a much higher approval rating for a spot the golfer did for Gatorade; it was 157 points higher than his latest Nike ad.

<object width="640" height="385"><param name="movie" value="https://www.youtube.com/v/5NTRvlrP2NU&hl=en_US&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="https://www.youtube.com/v/5NTRvlrP2NU&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object>

Advertisement

DAILY. BREAKING. CELEBRITY NEWS. ALL FREE.

Opt-out of personalized ads

© Copyright 2024 RADAR ONLINE™️. A DIVISION OF EMPIRE MEDIA GROUP INC. RADAR ONLINE is a registered trademark. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Service, Privacy Policy and Cookies Policy. People may receive compensation for some links to products and services. Offers may be subject to change without notice.