Things continue to be golden for Taylor Swift. The singer has just landed a deal with cosmetic big wig CoverGirl to be its newest celebrity face.
“Taylor is beautiful and inspirational with an effortless-chic style, making her the perfect person to represent a new, luxurious collection of products debuting on Cover Girl next year,” said Vince Hudson, general manager for the brand, told WWD.
Swift will appear in television, print and in-store advertising. Details about the product line she will be attached to have yet to be released.
“I like a natural look in my everyday life, when I’m going to the grocery store or hanging out at my house in Nashville. When I go onstage, I get to play with my look. So you get to play around with all these different characters, and I think that’s one of my favorite things about makeup- you can put on a new character,” the self-professed “make-up junkie” said when explaining her interest in CoverGirl.
Queen Latifah, Rihanna and Drew Barrymore have all recently stumped for the brand.