Melrose Place's Katie Cassidy, Michael Rady Speak Out Against Texting While Driving
Mar. 30 2010, Published 3:44 p.m. ET
We know that text messaging is here to stay, but it's also become clear that reading or responding to text messages while driving can have serious consequences; that led the cast of The CW’s Melrose Place to join AT&T in a new public service announcement to get out the message: “Txtng and Drivng … It Can Wait.”
The CW, working with AT&T, will spotlight the campaign on Tuesday's episode of Melrose Place, to be followed by a public service announcement featuring stars Katie Cassidy and Michael Rady.
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The PSA, which will air immediately following Tuesday's show, and also be featured online at cwtv.com, directs viewers to visit AT&T's Facebook page to learn more about the dangers of texting while driving, and sign an online pledge to stop the dangerous activity.
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“We are excited to be able to join with The CW’s Melrose Place to encourage viewers to stop texting while driving,” Chris Schembri, vice president of AT&T Media Services, told RadarOnline.com in a statement Monday. “While this campaign is important for all drivers, we’re particularly focused on reaching youth -- the core viewer of The CW and cwtv.com."
Melrose Place airs Tuesdays on the CW at 9/8c.