It’s official – Sunday’s Super Bowl XLIV broadcast was a bona fide smash hit for airing network CBS.
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According to estimates released by the Nielson Co over 106.5 million viewers tuned in to watch the New Orleans Saints beat the Indianapolis Colts.
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That makes it the most watched television program in history, even beating out the 1983 M*A*S*H finale.
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And it’s a significant rise on last years viewing figures, when 98.7 million viewers tuned in.
