EXCLUSIVE: AT&T Reconsidering Relationship With Tiger Woods
Dec. 11 2009, Published 1:53 p.m. ET
The fallout from Tiger Woods’ extramarital affairs continues. Shortly after he announced on Friday that he is taking a hiatus from golf, AT&T, one of his major sponsors, released a statement to RadarOnline.com saying they are currently reevaluating their relationship with the pro.
Tiger Woods Announces Hiatus From Golf, Admits Cheating
"We support Tiger's decision and our thoughts will be with him and his family,” the statement read. “We are presently evaluating our ongoing relationship with him."
With Tiger literally out of the game, will his endorsements stick around? Gatorade, another one of Woods’ high profile supporters, downplayed dropping his drink by explaining that it was a long-decided strategic move to make way for other products. However, the company has not yet issued a public statement regarding any continued relationship with Woods.
Swiss watchmaker Tag Heuer, who recently pulled their Australian advertisements highlighting the golfer, echoed Gatorade’s explanation saying the move had nothing to do with the current scandals.
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"We change our campaigns probably four or five times per annum," Tag Heuer general manager Philip Richards said.