As if Beyonce didn’t ravage enough senses with her Sasha Fierceness, come Spring 2010 you’ll be able to smell like the diva as well.
Celebrity fragrance factory Coty has landed a crown jewel in Beyonce, and will stock her scent in a deal that could field the singer up to $20 million over three years.
“For me, fragrance reflects a woman’s attitude and unique sense of style,” Beyonce tells WWD.
“While I love various perfumes, I haven’t found a scent that truly personifies me as a woman. Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance; one that’s reflective of my inner power.”
Beyonce has previously been the face of fragrances like Tommy Hilfiger’s True Star and Emporio Armani Diamonds.