WATCH: California Chap’s Clever Commercial Conquers Customization Contest

An innovative minute-long video entry netted California man Jared Cicon a cool $10,000 in a clever contest sponsored by, a business that provides consumer personalization for electronic devices.

“We challenged anyone with a creative bent to make a 60-second commercial they would want to see on TV,” Paul Buss, CEO of said. “Jared’s spot … definitely captured the spirit of Skinit, and made us laugh at the same time.”

The video depicts the family man ripping through his family’s belongings — even the unmentionables — for materials for which to customize his tech gadgets.

“I have four kids, and everyone in the family was excited to get involved,” Cicon said. “During the production process, I destroyed a baseball, a basketball jersey, a pair of jeans and even my wife’s underwear, but it was worth it!”

Definitely worth it — $10,00 buys plenty of baseballs, jerseys, jeans and underwear.

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