Your tip
RadarOnlineRadarOnline
BREAKING NEWS

Barbie On The Warpath

Nov. 12 2008, Published 12:29 p.m. ET

Link to FacebookShare to XShare to Email

(L) Various Bratz dolls, (R) Barbie Mattel is fighting tooth and polished nail to put an end to a popular rival.

Bratz, which is a line of fashion dolls created by MGA Entertainment, has reportedly been cutting into Mattel's Barbie profits, causing sales of the classic blonde beauty and her entourage to drop 15%.

A judge recently awarded Mattel $100 million in a copyright infringement suit over the dolls. However, Mattel turned the offer down, insisting that Bratz dolls be discontinued and the existing merchandise destroyed.

MORE ON:
Breaking News
Article continues below advertisement

Mattel's plastic-thirsty attitude isn't that strange, since Barbie has been its mainstay since 1959. It was created by Ruth Handler and her artist husband Eliot and was allegedly based on dolls handed out at a West Berlin brothel.

Advertisement

DAILY. BREAKING. CELEBRITY NEWS. ALL FREE.

Opt-out of personalized ads

© Copyright 2024 RADAR ONLINE™️. A DIVISION OF EMPIRE MEDIA GROUP INC. RADAR ONLINE is a registered trademark. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Service, Privacy Policy and Cookies Policy. People may receive compensation for some links to products and services. Offers may be subject to change without notice.