Benetton’s ads have always been racy, but the company has recently been upstaged by a mock campaign featuring two glamazons “snorting” the coke-like straps of a dress off a table (note the powder-covered credit card) that purports to be for the brand’s Sisley label. The ad, which has been circulating on fashion blogs, reads “Sisley: Fashioin Junkie,” [sic] and, despite the incompetent spelling, seems to have reasonably high production values.
Many, however, weren’t shocked to see such a campaign from Sisley. About Face, an organization that rails against provocative imagery in advertising, lists Sisley in the top 10 on their list of companies who repeatedly use sexual images in their ads. Front and center on their website is the company’s most recent ad.
While Benetton has decried the fake ad, stating, “We would like to clearly state that the Sisley brand (and the Benetton company) has nothing to do with these images and therefore we refuse to be linked with them,” to be fair, the coke-snorting nymphets do seem quite prescient, given LiLo‘s recent arrest and news that Brit-Brit couldn’t keep out of the bathroom during OK!‘s photo shoot. And, compared to, say, Steven Meisel‘s “Rehab” fashion editorial for Vogue Italia‘s July issue, which depicts models Agyness Dean and Sasha Pivovarova doing star turns as drugged-out starlets on the mend, they seem pretty tame.
Nonetheless, Sisley’s real upcoming campaign features the not-cokey-at-all ’90s supermodel Stephanie Seymour. Yes, she of Playboy and drug-addled bad boy Axl Rose fame.
[Images—some NSFW—from Meisel's rehab editorial after the jump!]