Leading fameball and personality entrepreneur Julia Allison has made her first mistake. (Ha, I know, but don’t freak out. Bear with me!) Writing in this week’s Time Out NY, she explains the “easy” steps to becoming Internet-famous. Including:
Reach out to the actual human beings behind these properties, using a strategy I call “F&S”—friendship and stunts. That’s really just marketing mixed with basic fifth-grade psychology—get their attention (for online types, it’s better to do so IRL—there’s less competition at parties than in their inboxes) and befriend them. When site purveyors think about whom they want to write about, will they think of people they know—or people they don’t?
See, the other thing about successful campaigns is that they require some finesse, some secrecy, some disguise of their manipulative intent. But there’s something darker going on here.