Helvetica
Oct. 27 2008, Published 7:07 a.m. ET
JUST OUR TYPE Gary Hustwit's latest
Good design is something most only think about when our optical nerves are burned by a visual travesty, like, say, the dueling NYC Taxi marketing disasters (they're ugly—I don't care if they're drawn by children). It takes sharper, more patient eyes to reveal to us the intricacies and brilliance of modern typesetting: enter Gary Hustwit and his documentary Helvetica, a film-festival favorite out on DVD November 20.
- Rob Schneider Denies His 'Gross And Vulgar' Comedy Set Was Cut Short At Republican Gala
- Paris Hilton Was NOT 'Escorted Off' VIP Stage At Coachella Party Despite Report, Chatted With Taylor Swift And Travis Kelce: Sources
- Tom Cruise's Daughter Suri Still Estranged From Father as She Prepares for 18th Birthday: Report
Hustwit not only chronicles the birth of the Helvetica typeface 50 years ago, he insightfully, and artfully, examines the role of design and typography in society. He takes the potentially lifeless subject and turns it into visual poetry—owing huge thanks to the film's indie rocker-friendly soundtrack, which sets nifty montages to the likes of Battles, Caribou, and Four Tet.