Olsens Pass Twin Torch to Sprouse Bros

MAKING THE BRAND Sprouse brothers

With Mary-Kate and Ashley Olsen now well into womanhood, what's to become of Generation Z, that demographic chock full of tweens desperate to spend their lunch money on Wal-Mart merchandise featuring the latest twin stars of the screen? Enter Dylan and Cole Sprouse, Hollywood's 14-year-old wunderkinds who are now fully endorsed by Mary-Kate and Ashley's billion dollar company, Dualstar, to be, well, the bro versions of MK and Ash.

With star turns on Grace Under Fire and the Adam Sandler film Big Daddy, the too-cute team is now well on its way to moguldom with their top rated Disney Channel show, The Suite Life of Zack & Cody.