Artist Says iPhone Ad Was a Rip-off
Oct. 27 2008, Published 7:07 a.m. ET
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artist whose work was appropriated by Apple and turned into a commercial for the iPhone says he feels ripped off but is not going to sue—for now.
A sequence from Christian Marclay's 1995 film Telephones comprises a montage of actors in famous films answering the phone. Apple's "Hello" ad, which debuted during the Oscars, has a near-identical feel, though it features different footage. (The similarity was first noted here.)
Marclay, who has not commented on the matter until now, confirms it was no coincidence. "They approached us about using Telephones and I said no, and then they just went ahead," he says. "The way they dealt with the whole thing is pretty sleazy."
Marclay's Telephones sequence after the jump!