During the 1992 Summer Olympics in Barcelona, Michael Jordan, Charles Barkley, Scottie Pippen, and a few other Nike-endorsed members of the "Dream Team" took some heat after covering up the Reebok logos of their warm-up suits with American flags—great for Nike founder Phil Knight, not so great for those people who foolishly thought the Olympics were supposed to transcend such petty corporate concerns. Not much has changed in Beijing: Earlier this week, in a match against Latvia, American beach volleyball tandem Phil Dalhausser and Todd Rogers, removed the lenses from their Oakley sunglasses after they started to fog up but kept the frames on in a selfless show of loyalty to their sponsors. They proceeded to prance around the sand in lens-less glasses and backwards baseball caps looking utterly ridiculous before losing.

Honestly, guys. If you're gonna go ahead and pull a blatantly shameless stunt like that, at least do your brand some good and win.