Leading fameball and personality entrepreneur Julia Allison has made her first mistake. (Ha, I know, but don't freak out. Bear with me!) Writing in this week's Time Out NY, she explains the "easy" steps to becoming Internet-famous. Including:

Reach out to the actual human beings behind these properties, using a strategy I call "F&S"—friendship and stunts. That's really just marketing mixed with basic fifth-grade psychology—get their attention (for online types, it's better to do so IRL—there's less competition at parties than in their inboxes) and befriend them. When site purveyors think about whom they want to write about, will they think of people they know—or people they don't?

See, the other thing about successful campaigns is that they require some finesse, some secrecy, some disguise of their manipulative intent. But there's something darker going on here.

On her website, she writes that you should read this article, "Or else you're doomed to exist in the dim twilight that knows neither MySpace nor YouTube. Actually, that twilight seems pretty good right now." Hmm! Then there's the matter of some entity controlling her life. Says her Twitter feed: "'When we arrive at 9am, try to still be almost asleep!' - email I got this evening. HAHA ... Um, no problem??" Says her lifecasting website:

I hadn't realized it had gotten so bad until I complained to Sarah Lacy today that I felt as if, over the past few years, I had become as sexually repressed as Charlotte York. And she said, "Julia, you're MUCH worse. Charlotte at least had sex!!!"

So let's see. Her days are taken up with aggressively managed project that involves cameras and dictating where and when she should be and how she should behave that she doesn't enjoy, she's not having sex any more, and she's actually depressed by the sensation of being a publicly traded brand, because it's demeaning—even while she espouses the benefits of such in Time Out. For some time now as well, men, afraid of or repelled by her notoriety—the sort of men in whom she might be interested—have been backing away.

Maybe she's still wildly hungry to make this project of JuliaAllison™ a success, but it's glaringly obvious from even the most glancing textual analysis that what started out fun has turned out to be no fun at all. How many nights will she cry herself to sleep all alone before she changes her name (again) and skips town? And will she make the profound mistake of treating the coming breakdown as just another narrative arc in her practice of self-distancing self-mythologizing?